Bvlgari is one of their most iconic designs, and for 2013 has received a deserved update. The history of the Bulgari Bulgari (Bvlgari Bvlgari) is over 35 years old and once again begins with Mr. Gerald Genta. The late watch designer is responsible for perhaps too many of today’s top luxury watch icons. There is good reason why so many appreciate Genta’s unique yet classic approach to watch design, but how is it that just one mind is to thank for so much of what we admire. Admitted that in 1977 when he designed the Bulgari for the famous Italian luxury brand the reaction at the company was polarized.